Online Buying Behavior and Perceived Trustworthiness
Mahmud A. Shareef, Norm Archer, Wilfred Fong, Mir Obaidur Rahman & Inder Jit Mann · Current Journal of Applied Science and Technology · 2013
Trustworthiness perceived by customers plays a very important role in pursuing online buying, particularly in the business-to-consumer (B2C) E-commerce (EC) purchase process. After a thorough investigation of the literature, this study reveals that privacy, security, behavioral a...
Open access
Research Article
10.9734/BJAST/2013/2394