Isaac Theophilus Ampah

An Assessment of Effectiveness of Marketing Mix as a Satisfaction Tool at Local Authorities in Ghana

Isaac Theophilus Ampah · Journal of Economics, Management and Trade · 2015

Aims: -     To find out the extent of marketing mix adoption in Ghanaian local authority setting. -   To investigate the factors that hinder smooth adoption of marketing mix Ghanaian local authorities. -     To find out whether effective adoption of marketing mix really leads to...