Background: Green marketing in FMCG promotes eco-friendly products, processes, and packaging, which can positively influence consumer buying decisions, though its impact depends on consumer awareness. Aims: This study seeks to assess the impact of green marketing on the purchasin...
Open access
Research Article10.9734/sajsse/2026/v23i51312
Aims: This research aims to investigate the role of beauty vloggers, which consists of Attractiveness (X1), Trustworthiness (X2) and Expertise (X3), on Purchasing Decisions (Y) for Scarlett beauty products. Study Design: The research type is associative quantitative, which is in...
Open access
Research Article10.9734/ajess/2025/v51i41846
Aims: The purpose of this study was to determine the effect of product quality and price on customer loyalty in Liah Hijab's online shop, both partially and simultaneously. Study Design: This type of research is quantitative associative, which is intended to determine the relati...
Open access
Research Article10.9734/ajeba/2024/v24i111546