Decoding Impulse Buying in Quick Commerce: Scarcity Cues, FOMO, and Persuasion Knowledge
V. S. Keerthana & J. Aravind · Asian Journal of Advanced Research and Reports · 2026
Background and Aim: Scarcity technique is one among the most widely used persuasion tactic in Quick commerce platforms, yet research hasn’t studied the underlying psychological mechanism behind it. The present study aims to identify the effect of perceived scarcity on impulse buy...
Open access
Research Article
10.9734/ajarr/2026/v20i51354