J. Josephine Daisy

FMCG Distributors Perspectives on Marketing Constraints and Operational Inefficiencies in Rural FMCG Networks

S. Jothipriya & J. Josephine Daisy · Journal of Economics, Management and Trade · 2026

Rural FMCG distribution networks in India operate under structurally constrained market conditions where distributors function as the principal executional link between manufacturers and fragmented retail systems. The study aims to investigate the relationship between marketing c...

Open access Research Article 10.9734/jemt/2026/v32i71446

Trust Certification and Food Safety as Determinants of Consumer Acceptability and Attitude toward Organic Food Consumption

S. Varshini & J. Josephine Daisy · Journal of Economics, Management and Trade · 2026

Background and Objectives: Organic food consumption is increasingly shaped by consumer trust in certification systems that verify authenticity, safety, and sustainability claims beyond health considerations. The study explores the impact of trust certification and perceived food...

Open access Research Article 10.9734/jemt/2026/v32i51427