Jamal Abdul Nasir Bin Shaari

Extending the Theory of Planned Behavior in Explaining Malaysian Tourists’ Revisit Intention to Temajuk Beach

Udin Saryono, Jamal Abdul Nasir Bin Shaari & Heriyadi · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to examine the factors influencing Malaysian tourists’ revisit intention to Temajuk Beach by extending the Theory of Planned Behavior (TPB) with additional variables destination image, satisfaction, and local food affinity to provide a more comprehensive und...