Discursive Strategies in China’s Live Commerce Anchors Multimodality
Yuhan Jin & Jiang Wen · Asian Research Journal of Arts & Social Sciences · 2024
At present, discourse analysis is widely used in news reports and TV talk shows in China, but there is a lack of discourse analysis research on live streaming. Against this backdrop, this study adopts a multimodal discourse analysis approach, drawing upon the comprehensive theore...
Open access
Research Article
10.9734/arjass/2024/v22i5532