Jianqiang Peng

China Special Theme Tourism Motivational Analysis

Zhuangyu Li, Abdur Rehman, Banghong Zhao & Jianqiang Peng · Asian Research Journal of Arts & Social Sciences · 2016

This manuscript analyzed the motivational behavior of Red tourism in China, as a case study of Yan’an, using the factor analysis to identify the motivation factors. Red tourism involves organising the activities of tourists to include visits, to study the revolutionary spirit, to...

Open access Research Article 10.9734/ARJASS/2016/30058

Analysis of the Relationship between Tourist Motivation, Satisfaction and Loyalty for China Special Theme Tourism

Zhuangyu Li, Abdur Rehman, Banghong Zhao & Jianqiang Peng · Asian Research Journal of Arts & Social Sciences · 2016

China special theme tourism (CSTT) is called Red Tourism in China. It is new theme tourism, formally proposed in 2004. In December 2005, the CPC Central Committee and State Council issued the "2004-2010 National Red Tourism Development Plan" where Red Tourism was officially plann...

Open access Research Article 10.9734/ARJASS/2016/30057