Effect of Market Development Strategy on Performance of Animal Feeds Manufacturing Firms in Meru County
Joshua Murithi Mwenda & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2023
Due to its major role in the Kenyan economy, the success of the animal feed manufacturing business has broad implications for the whole agricultural sector. This study sought to assess the effect of market development strategy on performance of animal feeds manufacturing firms in...
Open access
Research Article
10.9734/ajeba/2023/v23i161036