Background: Climate change is one of the most pressing issues of the present era, and corporate sustainable advertising is increasingly presenting itself as one of the solutions to it. Brands across industries such as technology, aviation, and fashion are using sustainability-the...
Open access
Research Article10.9734/jemt/2026/v32i21391
Aims: To evaluate the influence mechanism of Global E-commerce (GEC) on India’s electronic product export trade and identify strategic policy recommendations to achieve the national target of USD 1 trillion in merchandise exports by 2030. Study Design: This study employs a qual...
Open access
Research Article10.9734/ajeba/2026/v26i12139
Purpose: This study explores how artificial intelligence (AI) can serve as a catalyst for enhancing financial literacy and indirectly reducing Non-Performing Assets (NPAs) across diverse populations. Financial literacy is essential for informed decision-making, yet many individua...
Open access
Research Article10.9734/ajeba/2025/v25i91982
Aims: The purpose of this study is to analyse the contradiction of India's rapid economic growth and persistently low place in global work-life balance (WLB) rankings. It seeks to identify important factors to this imbalance, compare India's WLB to New Zealand's top-ranked model,...
Open access
Research Article10.9734/ajeba/2025/v25i81919
Aims: The One District One Product (ODOP) initiative under the PM Formalisation of Micro Food Processing Enterprises (PMFME) Scheme in Uttar Pradesh aims to foster localized agricultural specialization, enhance value chains, and promote rural economic growth. The study evaluates...
Open access
Research Article10.9734/ajaar/2025/v25i7653