Role of Digital Media Influencers on Market Reach and Consumer Behaviour
Jyotsna P N & K. Poorna · Asian Journal of Advanced Research and Reports · 2025
Digital media influencers play a significant role in shaping consumer behaviour and expanding market reach. Their recommendations and endorsements often result in heightened brand awareness, stronger consumer engagement, and ultimately, greater influence over consumer buying patt...
Open access
Research Article
10.9734/ajarr/2025/v19i3939