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K. Suseela

Publications (11)

Determinants of Marketing Channel Choices among Paddy Farmers in Andhra Pradesh, India: Insights into Electronic Negotiable Warehouse Receipts (e-NWRs)

M. Mary Sharon, K. Suseela, Shalendra, M. Srinivasa Rao & D. Ramesh · Asian Journal of Agricultural Extension, Economics & Sociology · 2025

Warehouses are specialized storage facilities designed for scientific preservation, while receipt systems integrate credit with marketing to enhance marketing efficiency. Warehousing in India gained importance with the 1928 Royal Commission on Agriculture. Despite various interve...

Open access Research Article 10.9734/ajaees/2025/v43i42712

Factors Determining Marketing of Paddy during COVID-19 Regime in Andhra Pradesh

R. Anthony, K. Suseela, K. S. R. Paul & D. Ramesh · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Rice is the major food crop in India. In Andhra Pradesh during COVID-19, marketing of rice was affected by many factors like lack of accessibility to market, scarcity of labour and high transportation cost which led to farmgate sales and resulted in the reduction of farmers incom...

Open access Research Article 10.9734/ajaees/2023/v41i102164

Challenges Faced by the Paddy Farmers during COVID-19 Regime in Andhra Pradesh

R. Anthony, K. Suseela, K. S. R. Paul & D. Ramesh · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Rice is the main food for about 800 million people in India, which constitutes about 65% of its population. The unexpected imposition of lockdown with very little preparation obstructed farming and the food systems in numerous different ways. Rice was majorly affected by the rest...

Open access Research Article 10.9734/ajaees/2023/v41i71953

Growth, Instability and Decomposition Analysis of Chilli Cultivation in India

Mangalapuri Pavani, Mandepudi Mary Sharon & K. Suseela · Asian Journal of Agricultural Extension, Economics & Sociology · 2025

This study analyzed the growth, instability and decomposition of chili cultivation in India over a period of 30-year using secondary data. The study was divided into three sub-periods: 1993–2002, 2003–2012 and 2013–2022, examining variations in area, production, and yield. Growth...

Open access Research Article 10.9734/ajaees/2025/v43i32708

Mapping the Trade Direction of Indian Rice with Markov Chain Analysis

Remalli Anthony, R. S. Pundir, K. Suseela & Shaik Reshma Sulthana · Journal of Scientific Research and Reports · 2024

Agriculture is a cornerstone of India’s economy, with rice being a critical crop that ranks second globally, feeding over half of the world’s population and serving as a staple in Southeast Asia. This study explores the direction of India’s rice trade using Markov Chain Analysis,...

Open access Research Article 10.9734/jsrr/2024/v30i112595

Progress and Prospects of Financial Inclusion in Andhra Pradesh, India

S. Bharat, Y. Radha, K. Suseela, P. V. Sathya Gopal & V. Srinivasa Rao · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The importance of financial inclusion in bringing the unbanked population into the formal banking system is acknowledged worldwide. The present study is an attempt to examine the current status of banking in Andhra Pradesh and to evaluate the progress & performance of financi...

Open access Research Article 10.9734/ajaees/2022/v40i101673

Financial Inclusion of Rural Households in Andhra Pradesh, India

S. Bharat, Y. Radha, K. Suseela, P. V. Sathya Gopal & V. Srinivasa Rao · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Socio-economic development of rural households is directly linked with the extent of access and usage of financial services, since it equips the households with credit in times of emergency and also useful in upliftment of their status by investing in the productive purposes. Des...

Open access Research Article 10.9734/ajaees/2022/v40i1031094

Effectiveness of Rythu Bharosa Kendras (RBKs) Services as Perceived by Farmers in the East Godavari District of Andhra Pradesh, India

MD. Saifuddin, M. Rama Devy, M. S. Rao & K. Suseela · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Rythu Bharosa Kendram is One Stop Shop for supplying Government Certified Agri Inputs (Seeds, Fertilizers & Pesticides), Animal Husbandry & Fisheries Inputs to the farmers and has an attached workshop / Knowledge Center for giving scientific Agri Advisories to the farmers...

Open access Research Article 10.9734/ajaees/2023/v41i41875

Development and Measurement of Utilization Pattern Index of ICT Tools in Mitigating Climate Change among the Farmers of Andhra Pradesh, India

G. Dwithi, M. Rama Devy, M. Srinivasa Rao, K. Kiran Prakash & K. Suseela · Asian Journal of Agricultural Extension, Economics & Sociology · 2026

Information and Communication Technologies (ICTs) have emerged as an important tool in supporting farmers to mitigate climate change through timely access to weather information, crop advisories, market intelligence, and climate-resilient agricultural practices. The present study...

Open access Research Article 10.9734/ajaees/2026/v44i62958

Development of Scale to Assess the Attitude of Farmers towards Information Communication Technologies (ICT’s) in Mitigating Climate Change

G. Dwithi, M. Rama Devy, M. Srinivasarao, K. Kiran Prakash & K. Suseela · Asian Journal of Agricultural Extension, Economics & Sociology · 2026

Indian agriculture continues to face major risks due to unpredictable climatic conditions, which makes timely and trustworthy information essential for farmers to make resilient decisions. In this context, ICT tools have become valuable resources by offering alerts, advisories, a...

Open access Research Article 10.9734/ajaees/2026/v44i12884

Does Size of Landholding Contributing Highest Share to Consumption Expenditure Inequalities among Agricultural Households?

M. Areef, Y. Radha, V. S. Rao, P. V. S. Gopal, K. S. R. Paul, K. Suseela & S. Rajeswari · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study aims to identify factors that contribute to consumption expenditure inequality and employed the regression based inequality decomposition (RBID) method. Used primary data on agricultural households’ consumption expenditure for the agricultural year 2018-19 in the south...

Open access Research Article 10.9734/ajaees/2021/v39i430557