A Mixed-methods Analysis on the Role of Promotional Marketing Strategies on Community-Based Health Insurance Uptake at Kitojo Integrated Development Action
Florence Njeri Githinjie, Pereez Nimusima, Crispus Tashobya, Kadhiri Mohamedi Rwambale, Juuko Ijoga Godfrey, Priscilla Tibihikirra & Alex Rubalema · Journal of Economics, Management and Trade · 2026
Purpose: This study examined associations between promotional marketing strategies and a composite measure of perceived community-based health insurance (CBHI) uptake and service experience at Kitojo Integrated Development Action in western Uganda. Methods: A cross-sectional mixe...
Open access
Research Article
10.9734/jemt/2026/v32i81457