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Kalpana M

Publications (11)

A Study on Constraints Faced by Millet Stakeholders in Tamil Nadu, India

Venkatesa Palanichamy N, Kalpana M, Deepak Kumar K & Santhosh Kumar M · Advances in Research · 2024

Millets, highly nutritious grains, are crucial for food security and nutrition due to their resilience in challenging agricultural conditions and rich nutritional content. This study investigates the constraints faced by stakeholders involved in the millet industry in Tamil Nadu,...

Open access Research Article 10.9734/air/2024/v25i31072

Assessment of Awareness, Knowledge, and Perception on the Purchase Intention towards Packaged Milk

Venkatesa Palanichamy N, Kalpana M, Giruba M & Aruna Prabha S · Asian Journal of Advances in Agricultural Research · 2024

India has the highest livestock population in the world with 50 percent of the buffaloes and 20 percent of the world’s cattle population, most of which are milk cows and milk buffaloes. The research was focused on the packaged milk purchasing behaviour of consumer. The study area...

Open access Research Article 10.9734/ajaar/2024/v24i6507

An Analysis of Indian Overseas Bank's Case Study on the Conceptual Framework of Lending Technologies for Financing Small and Medium-sized Businesses

Venkatesa Palanichamy N, Kalpana M & Balakrishnan N · Asian Journal of Advances in Agricultural Research · 2024

This to examine the Indian Overseas Bank’s credit facilities MSMEs with various financing options available and also examine the constraints in credit facilities. The sample respondents was 90, which comprised of seventy-one manufacturing enterprises and nineteen service enterpri...

Open access Research Article 10.9734/ajaar/2024/v24i6508

An Exploratory Study on Factors Influencing the Purchase Intention of Packaged Milk in Erode District, India

Venkatesa Palanichamy N, Kalpana M, Giruba M & Aruna Prabha S · Asian Research Journal of Agriculture · 2024

Consumption of unbranded milk leads to several problems in children and adults. Therefore, innovative packaging technologies is needed for the development of extended shelf life and value added foods and food products. The objective of the present study is to identify the factors...

Open access Research Article 10.9734/arja/2024/v17i2439

Analysis of Marketing Practices and Identification of Factors Influencing Groundwater Transfer in Tirupur District, India

Venketesa Palanichamy N & Kalpana M · Archives of Current Research International · 2024

Water transfers have recently increased as a way to meet water demands in domestic and industrial sectors.  Groundwater transfer as the quickest, least expensive, and most environmentally friendly way to address the issue of large cities' water supply and reliability, given the s...

Open access Research Article 10.9734/acri/2024/v24i5682

A Review on Consumer Patterns and Behaviours’ Towards Generic Medicines

Venkatesa Palanichamy N, Santhosh Kumar M, Kalpana M, Balakrishnan, N, Rajavel M & Divya M · Advances in Research · 2024

Generic medicines have become an important topic in healthcare due to their potential to reduce costs while providing equivalent treatment to branded drugs. This review article investigates consumer patterns and behaviors related to generic medicines, focusing on awareness, purch...

Open access Research Article 10.9734/air/2024/v25i41125

An Analysis of Tamil Nadu Income-Based Consumption Patterns and Consumer Behaviour for Jaggery and Khandsari Sugar: A Review

Venkatesa Palanichamy N, Balakrishnan, N, Kalpana M, Rajavel M & Divya M · Advances in Research · 2024

Purpose and Objectives: Markets such as Coimbatore, Tiruppur and Erode district Cooperative Jaggery Marketing Federation (CTEDCJMF), Selur Farmers Sugarcane Products Market (Farmers jaggery market), Pilikalpalayam and Chitthode jaggery market exclusively for jaggery and khandsari...

Open access Research Article 10.9734/air/2024/v25i41121

A Study on Price Spread Analysis and Marketing Efficiency of Ragi in Krishnagiri and Dharmapuri Districts of Tamil Nadu, India

Venkatesa Palanichamy N, Deepak Kumar K, Kalpana M & Santhosh Kumar M · Asian Research Journal of Agriculture · 2024

Cereals like wheat and rice dominating food sources, millets have been underutilized despite their nutritional value and suitability for semi-arid regions. This research investigates the price spread analysis and marketing efficiency of Ragi, a millet variety, in Tamil Nadu. Focu...

Open access Research Article 10.9734/arja/2024/v17i2444

Insights into Information Perception in Poultry Farming Systems

Venketesa Palanichamy N, Sagar Surendra Deshmukh & Kalpana M · Advances in Research · 2024

Indian poultry industry has found to be more structured and evolved as a dynamic organization in last two decades. Planning, organizing, directing, monitoring and controlling can profoundly be seen. Indian poultry industry contributes significantly to total livestock sectors cont...

Open access Research Article 10.9734/air/2024/v25i31068

Effect of Behavioral Biases and Financial Literacy on Investors’ Investment Decision-making in Kerala, India

Venkatesa Palanichamy N, Santhosh Kumar M & Kalpana M · Advances in Research · 2024

The effect of behavioral biases and financial literacy on investment decision-making among individual investors in the Bombay Stock Exchange and National Stock Exchange were investigated in this research. The study explores the relationships between behavioral biases such as herd...

Open access Research Article 10.9734/air/2024/v25i31066

Co-integration and Causality Analysis of “Castor” (Ricinus communis Oil) Markets in India

Venkatesa Palanichamy N, Suresh A, Balamurugan V, Kalpana M & Balakrishnan N · Asian Research Journal of Agriculture · 2024

Castor (Ricinus communis L.) is a major industrial oilseed crop. Because of its numerous uses in the manufacturing of a wide range of industrial uses, castor oil has risen significantly in importance in the global economy. The study examined market integration in major Castor mar...

Open access Research Article 10.9734/arja/2024/v17i2441