The Role of Social Media in Marketing Value-Added Products: An Agripreneur Perspective
Karnika E, Karthikeyan C & Aravindh Kumar S · Advances in Research · 2025
In recent years, social media has significantly impacted the marketing of value-added products, prompting agripreneurs to focus on value added products. The study was conducted among agripreneurs in India, aiming to assess the influence of agripreneurs on social media marketing....
Open access
Research Article
10.9734/air/2025/v26i21287