Marketing of Banana Varieties in Thiruvananthapuram District of Kerala, India
Karthika Pillai P, Thasnimol F, Anil Kuruvila, Manju P. R. & Durga A. R. · Asian Research Journal of Agriculture · 2025
Aims: This study aims to evaluate the marketing structure, price spread, marketing costs, and marketing efficiency of Red banana and Njalipoovan (syn. Neypoovan) in Thiruvananthapuram district, Kerala, with an emphasis on understanding the factors influencing marketing decisions...
Open access
Research Article
10.9734/arja/2025/v18i4791