Karthikeyan C

The Role of Social Media in Marketing Value-Added Products: An Agripreneur Perspective

Karnika E, Karthikeyan C & Aravindh Kumar S · Advances in Research · 2025

In recent years, social media has significantly impacted the marketing of value-added products, prompting agripreneurs to focus on value added products. The study was conducted among agripreneurs in India, aiming to assess the influence of agripreneurs on social media marketing....

Open access Research Article 10.9734/air/2025/v26i21287

Analysing University Students’ Coping Mechanisms for Academic Anxiety: A Structural Equation Modelling Approach

Iniya V, Padma S R & Karthikeyan C · Archives of Current Research International · 2025

Aim: Globally, a major contributing factor to students’ poor performance is academic anxiety, which is fueled by psychological, emotional and social pressures. It results from a fear of being criticized by peers, parents or teachers. This study investigated the primary causes of...

Open access Research Article 10.9734/acri/2025/v25i81389