An Optimal Media Selection Model for a Company in Ghana
Joseph Ackora-Prah, Richard Owusu & Kassim Haabilla · Journal of Advances in Mathematics and Computer Science · 2018
Selection of media and budget allocation is a major concern in advertising. It involves choosing the appropriate media that is effective in reaching the target audience of the population in consideration. Generally, predicting an optimal target audience exposure in selection of m...
Open access
Research Article
10.9734/JAMCS/2018/43441