The Effects of Guerrilla Marketing on Generation y Consumer’s Purchase Intention
Kathireshan Powrani & F. B. Kennedy · Asian Journal of Economics, Business and Accounting · 2018
The research purpose was to explore guerrilla Marketing effects on consumer behavior. With the increase in competition in the global markets, several companies face a high Competition for surviving and thus they take a significant advantage in the present market opportunities. C...
Open access
Research Article
10.9734/AJEBA/2018/39068