Exploring the Attributes of Customer Delight among Mall Shoppers in Davao City
Khaled Alghosain & Kymwell R. Hinlayagan · Asian Journal of Economics, Business and Accounting · 2024
This study examined the factors contributing to customer delight among mall shoppers through explanatory factor analysis. There were five (5) key informants who participated in interviews to identify the factors of customer delight. Based on their responses, the researcher identi...
Open access
Research Article
10.9734/ajeba/2024/v24i111586