Khayrul Alam

An Analysis of the Impact of Experiential Marketing in the Tourism Industry: A Bibliometric Literature Review

Khayrul Alam · Journal of Economics, Management and Trade · 2024

Introducing and implementing experiential marketing in tourism has the potential to enhance the overall tourist experience, increase its economic benefits, and foster its growth. Experiential marketing is a marketing strategy that engages the consumer and creates real-life experi...

Open access Research Article 10.9734/jemt/2024/v30i81235

Evaluating Trainees’ Satisfaction: Comparison between Face-to-Face and Virtual Medium Training during the COVID-19 Pandemic

Amenoor, Khayrul Alam, S. M. Faridul Islam & Iqbal Md. Mazharul Islam · Journal of Education, Society and Behavioural Science · 2026

The COVID-19 pandemic required the Bangladesh Institute of Management (BIM) to deliver training through both face-to-face and virtual modes. This study compared trainees’ satisfaction with these delivery modes and examined knowledge retention and the potential continued use of vi...

Open access Research Article 10.9734/jesbs/2026/v39i51516