Antecedents of Online Purchasing Intentions for Skintific Skincare Brand on the Social Commerce Platform
Khoirun Nisa’ Lu’lu’ Mafruchah & Arif Hartono · Asian Journal of Economics, Business and Accounting · 2023
This study aims to examine factors that drive online purchase intention and the mediating effect of online trust on social commerce Skintific TikTok Shop. This study employs a quantitative approach. Online questionnaires with a six-point Likert scale measurement are used. This st...
Open access
Research Article
10.9734/ajeba/2023/v23i8950