Kunu Etornam Kwame

Assessing Factors That Predict Customer’s Choice of Bank in Ho Municipality, Ghana

Francois Mahama, Edinam Agbemava, Solomon Yemidi & Kunu Etornam Kwame · Journal of Economics, Management and Trade · 2016

This study seeks to determine the factors predicting customers’ choice of bank in Ho, Ghana. A descriptive, cross-sectional survey was conducted among 350 randomly selected bank customers of Logistic regression analysis was used to identify the predictors of bank choice. Results...