The Impact of Channel Relationship Management on the Channel Partners of Telecom Industry- A Case Study of Reliance Communications in Western Uttar Pradesh Circle, India
Abhinanda Gautam & Lebogang Kamohi · Journal of Economics, Management and Trade · 2015
This research explores the kind of channel relationship marketing strategies that the Indian telecom industry is pursuing in today's rapidly changing and highly competitive environment, and to study their effect on the service quality and satisfaction of channel partners. Approac...
Open access
Research Article
10.9734/BJEMT/2015/14433