Perceived Competitiveness in Malaysian Higher Education:Role of International Student Recruitment Strategies
Md Ashraful Islam, Nargis Aktar, Papri Barua, Maria Akter Sweety, Lima Aktar & Md Badrul Islam · Asian Journal of Education and Social Studies · 2025
This study investigates the key factors influencing Malaysia’s perceived competitiveness in attracting international students, focusing on international students’ satisfaction, cultural diversity, perceived quality, safety and security, and affordability. A quantitative research...
Open access
Research Article
10.9734/ajess/2025/v51i92433