Use of Big Data Analytics to Understand Consumer Behavior
Asante Ernest, Jude Anto Adonachor, Lord Ato Kwamena Arthur, Watts-Amissah Bernard, Albert Owusu Acquah & Richard Essah · Asian Journal of Research in Computer Science · 2024
The purpose of this study is to investigate the meaning and characteristics of big data and to examine aspects of consumer behavior within the framework of big data research. The results show that although external factors and internal perception are the primary determinants of c...
Open access
Research Article
10.9734/ajrcos/2024/v17i12538