Unlocking Market Potential for Madurai Malli Through Value Chain Analysis
L.T. Thirumarudhan, M. Anjugam, D. Suresh Kumar, C. Indu Rani, M. Nirmala Devi & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2026
Geographical Indications (GI) serve as intellectual property rights that protect products uniquely tied to specific regions, where distinctive attributes are derived from local natural, cultural, or traditional factors. This study analyses the marketing structure, price spread, a...
Open access
Research Article
10.9734/ajaees/2026/v44i22890