Lu Xinling

Research on the Path of E-commerce Live Streaming in Promoting Rural Revitalization: A Case Study of China’s Key Counties for Rural Revitalization

Lu Xinling, Zhang Bin & Kan Zhonghua · Journal of Economics, Management and Trade · 2026

E-commerce live streaming has become a commonly used marketing mode in the era of Internet penetration. In the implementation process of the rural revitalization strategy, more and more villages are showcasing their rural scenery and selling local agricultural and sideline produc...