Building WOM from Hedonic Experience of Social Media in the Field of Gastronomy
Lu Yuan, Ping Cai & Tsaifa (TF) Yen · Asian Research Journal of Arts & Social Sciences · 2023
With the popularization of mobile phones and the Internet, users of social media platforms have formed the habit of surfing the Internet. Watching food programs has become one of the most important leisure activities. Food platforms on social media have low barriers to entry, and...
Open access
Research Article
10.9734/arjass/2023/v19i1417