M. Anuradha Reddy

Strategic Marketing Orientation and Firm Performance of Granite MSMEs: Evidence from the Industrial Cluster in Karimnagar District, India

Venkatesh Gaddam, Ravi Akula & M. Anuradha Reddy · Journal of Economics, Management and Trade · 2026

The Studies on strategic marketing orientation have focused more on consumer and service-oriented/service-intensive, technology-dominated industries to the detriment of traditional resource-based MSME clusters. More specifically, only a few empirical studies have reported how the...