Digital Transformation in Agricultural Marketing: A Comparative Analysis of the Volume of Agricultural Produce Transactions across Marketing Channels
M. Varun Prasanna, Bhavana Kabber, Soyal Rajesa Mujavar, M. R. Yalajeri, P. Arpitha & L. Gowthami · Journal of Scientific Research and Reports · 2026
The study aimed to compare the transaction volume and economic performance of agricultural produce marketed through physical, digital, and combined (physical and digital) marketing channels across farm-size categories in Chikkaballapur district of Karnataka. An ex-post facto rese...
Open access
Research Article
10.9734/jsrr/2026/v32i94501