A Focus Group Study Exploring Consumer Understanding of Health Claims on Functional Foods and the Factors that Affect Acceptance of Them
E. Pryke & M. Standing · European Journal of Nutrition & Food Safety · 2014
Background: In recent years there has been a marked growth in the market of functional foods, promising consumers a wide range of benefits [1]. However research seeking to assess levels of consumer understanding has produced mixed results and is quickly outdated [2]. It is partic...
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Research Article