Mahboubeh Zarezadeh

Evaluating the Effects of Market Orientation, Intellectual Capital and Organizational Learning Capability on Successfulness of a New Product

Mahboubeh Zarezadeh, Mahmoud Moeinaddin & Shahnaz Nayebzadeh · Current Journal of Applied Science and Technology · 2014

Aims: The main objective of this study is to evaluate the effects of market orientation, intellectual capital and organizational learning capability on successfulness of a new product. Study Design: The research model has been formed considering intellectual capital, organization...