The aim of present study is to analyse the vast ambient product portfolio of Gujarat’s dairy cooperatives, with a primary focus on the Gujarat Cooperative Milk Marketing Federation (GCMMF) and its flagship brand, Amul. The Gujarat Dairy Cooperatives is a globally recognized model...
Open access
Research Article10.9734/acri/2025/v25i61306
The present study explores the strategic diversification of value-added dairy and non-dairy products developed by Gujarat-based cooperatives, with a focus on GCMMF’s flagship brand, Amul. The research investigates how these cooperatives have evolved their product portfolios beyon...
Open access
Research Article10.9734/acri/2025/v25i91516
This study investigates passenger awareness, buying behaviour and satisfaction related to IRCTC's catering services, with a specific focus on dairy product consumption during train journeys. Despite IRCTC's extensive food service network, there remains a lack of research on how w...
Open access
Research Article10.9734/acri/2025/v25i81420
The present study explores the strategic diversification and product innovation undertaken by Gujarat Dairy Cooperatives, with a particular focus on GCMMF and its flagship brand, Amul, in the sweets (Mithai) and gourmet product segments. Traditionally known for dairy staples such...
Open access
Research Article10.9734/acri/2025/v25i71347
This research explores the online food delivery consumption patterns among college students in Anand City, focusing on the influence of area of residence (rural vs. urban) on purchasing behavior. Data collected from 100 respondents through a structured questionnaire reveals signi...
Open access
Research Article10.9734/acri/2025/v25i61288