Trust and Satisfaction as Drivers of Relationship Commitment and Loyalty in the B2b Pharmaceutical Sector: A Case Study of Pt Combiphar
Surya Baskara Saputra, Mahrinasari & Roslina · Asian Journal of Economics, Business and Accounting · 2025
This study aims to examine and analyze the influence of trust, satisfaction, and relationship commitment on customer loyalty at PT Combiphar, an Indonesian pharmaceutical company known for developing, producing, and distributing healthcare products. The research was conducted fro...
Open access
Research Article
10.9734/ajeba/2025/v25i81916