Mar’a Elthaf Ilahiyah

Unveiling the Mediating Role of Intellectual Capital in the Digital Marketing-Marketing Performance Relationship through Digital Strategies among Creative Waste-based MSMEs in Indonesia

Mar’a Elthaf Ilahiyah & Krisna Damayanti · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study investigates the relationship between digital marketing, intellectual capital, and marketing performance in the context of creative industries processing waste and used goods. Methodology: The research reveals that digital marketing has a significant and positive...

Open access Research Article 10.9734/ajeba/2025/v25i51791

Developing a Conceptual Framework for Forensic Strategic Management Learning in Universities: A Content Analysis in the Context of COVID-19

Mia Ika Rahmawati, Mar’a Elthaf Ilahiyah & Anang Soebardjo · Asian Journal of Economics, Business and Accounting · 2025

Aims: Increased financial fraud, organizational uncertainty, the need for agile strategic responses, and the increasing complexity of modern business environments has heightened the need for interdisciplinary approaches within accounting education, particularly integrating strate...

Open access Research Article 10.9734/ajeba/2025/v25i51803

Understanding How Role Conflict and Audit Experience Affect Audit Judgment: The Mediating Mechanism of Professional Skepticism

Wahidahwati, Emeralda Ayu Kusuma & Mar’a Elthaf Ilahiyah · South Asian Journal of Social Studies and Economics · 2025

Aims: This study seeks to examine the influence of role conflict and audit experience on audit judgment, with professional skepticism serving as a mediating variable among public accountants. Study Design: The sampling process employed purposive sampling techniques, followed by d...

Open access Research Article 10.9734/sajsse/2025/v22i61042

Entrepreneurial Orientation, Innovation Capabilities and the Performance of Culinary Tourism Centers: The Moderating Role of Social Media in East Surabaya

Dewi Urip Wahyuni, Teman Koesmono, Eka Yuliati & Mar’a Elthaf Ilahiyah · Asian Journal of Economics, Business and Accounting · 2025

Aims: The aims of this research to determine the influence of entrepreneurial orientation on innovation ability and SWK performance through social media. The abstract provides a cursory overview of the research endeavor; however, it necessitates refinement in terms of clarity and...

Open access Research Article 10.9734/ajeba/2025/v25i31721