Factors that Influence Online Purchasing Behavior among Students in Universiti Utara Malaysia
Nur Ainun Nadhirah Harunar Rashid, Zahayu Md Yusof, Masnita Misiran & Massudi Mahmuddin · Asian Journal of Education and Social Studies · 2019
Aims: The rapid growth in Internet access among Malaysian showed more ventures towards e-commerce activity that contributes to significant value in national growth domestic product. As technology-driven industry is normally associated with younger generations that are more techno...
Open access
Research Article
10.9734/ajess/2019/v4i130111