Mazen Mohammed Farea

Strategic Planning, Business Innovation, and Market Adaptation as Drivers of SME Financial Performance: The Role of SMEs Owner–manager Gender in Zanzibar

Hafidh Ali Hafidh & Mazen Mohammed Farea · Journal of Economics, Management and Trade · 2026

Entrepreneurship research has long debated whether the financial performance returns to strategic practices differ according to the gender of the decision-maker who enacts it, and the accumulated evidence remains mixed. This study tests whether owner–manager gender moderates the...