Commodification of Pilgrimage to the Holy Land of Jerusalem Critical Study of Spiritual Tourism and the Advertising Power Based on Adorno's Critical Theory
Frengki Napitupulu, Mirza Ronda & Mikhael Dua · Journal of Education, Society and Behavioural Science · 2019
Commodification as a shift from use value to exchange value does happen to various aspects of culture, including religious values and practices. Religions cannot avoid commodification. Almost all aspects of religions have experienced it - symbols, clothings, or rituals. One exa...
Open access
Research Article
10.9734/jesbs/2019/v29i230101