Investigating Pricing Strategies of Hotel Rooms in City Centre: A Case Study
Ng Yiu Min, Linda Chin Yee Sien, Mohammad Aqil, Masnita Misiran & Zahayu Md Yusof · Asian Journal of Advanced Research and Reports · 2019
In this article, the pricing strategies among hotel rooms dwelling in the city centre are investigated. A sample of 25 hotels with star ratings from 2 to 4 are selected, all situated in the heart of Georgetown, Penang. The primary data is collected, in which hotel room prices wer...
Open access
Research Article
10.9734/ajarr/2019/v5i330132