Investigating the Effect of Subjective Factors on the Online Shopping Willingness in Iran
Shahnaz Nayebzadeh, Mohammad Mirmohammadi Sadrabadi & Masoud Jahankhah · Current Journal of Applied Science and Technology · 2014
Aims: The main objective of this study was to investigate the influence of subjective factors in the tendency to shop online. Study Design: The research model was formed using some variables such as raw data collection, perceived benefits of web-surfing, perceived risks of online...
Open access
Research Article
10.9734/BJAST/2014/6344