Background: The rapid expansion of e-commerce in India has transformed consumer markets while simultaneously intensifying concerns around consumer protection, grievance redressal, and platform accountability. Despite growing scholarly interest in online complaint behavior and dig...
Open access
Research Article10.9734/sajsse/2026/v23i51320
This research examines how digital financial inclusion—particularly the use of Unified Payments Interface (UPI), digital accessibility, and loan acquisition—affects the growth of microenterprises in Kohima, Nagaland, India. By analyzing primary data collected from 612 participant...
Open access
Research Article10.9734/sajsse/2025/v22i71068
The research examined the extent to which financial literacy and risk tolerance influence the investment behavior of college students in Jakhama, Kohima when considered together. Using primary survey data of 415 respondents, the analysis applied logistic and ordered logit models...
Open access
Research Article10.9734/ajeba/2025/v25i122113
This study seeks to empirically examine the differences in employment results between vocational education and general education in Kohima, Nagaland, India. Utilizing primary data gathered through a structured questionnaire in early 2025 from 185 respondents and applying descript...
Open access
Research Article10.9734/jemt/2025/v31i81329
This research examines the growth and obstacles faced by two-wheeler taxi services in Mon Town, Nagaland—an isolated, mountainous area where traditional public transportation is constrained by geography and infrastructure. Utilizing primary survey data gathered from 70 individual...
Open access
Research Article10.9734/ajeba/2025/v25i61848
This research examines the fluctuations in income throughout the different seasons and evaluates the viability of private water suppliers in Kohima Town, Nagaland. Due to the irregular and inadequate public water supply, many households rely on private water suppliers, especially...
Open access
Research Article10.9734/jemt/2025/v31i71313
Consumer awareness of rights and responsibilities is a prerequisite to an effective consumer protection system and fair market functioning. In India, rapid economic growth and digitalization have created a significant demand for informed and responsible consumers. The facts show...
Open access
Research Article10.9734/jemt/2026/v32i11384