Fresh-Cut Vegetable at Supermarkets in Bangladesh: Focus on Customer Perception and Factors Influencing Purchasing Decision
Shakila Salam, Samia Afrin & Mousumi Saha · Asian Journal of Economics, Business and Accounting · 2020
The concept of fresh-cut vegetables is relatively new and its demand has increased tremendously. The study was designed to assess the customer's perception and to determine the factors influencing customer's decision to purchase fresh-cut vegetables. Both primary and secondary da...
Open access
Research Article
10.9734/ajeba/2020/v15i330216