Aims: This study aims to examine the influence of fashion involvement, shopping lifestyle, sales promotion, and hedonic shopping motivation on impulse buying. Study Design: This study employs a quantitative approach, utilizing an online questionnaire for data collection. Methodol...
Open access
Research Article10.9734/ajeba/2025/v25i71907
Aims: This study aims to test, analyze, and discuss the impact of social influence, product knowledge, and fear of missing out on skincare purchase intention in Purwokerto. Next, the variable fear of missing out was added as a mediating variable. Unlike previous studies that gene...
Open access
Research Article10.9734/ajeba/2025/v25i71895
Modern developments have led to increased public attention to appearance, making fashion, care, and now beauty products increasingly important needs. This view has a significant impact on the growth of the beauty industry in Indonesia, especially on the production of skincare pro...
Open access
Research Article10.9734/sajsse/2025/v22i81109
Objective: This study aims to analyze the influence of Organizational Justice and Quality of Work Life on Organizational Citizenship Behavior (OCB) with Organizational Commitment as a Mediation Variable, using the Education Office of Ciamis Regency, West Java, Indonesia, West Jav...
Open access
Research Article10.9734/jemt/2025/v31i71315