Muhamad Faiq Maulana

Analysis of the Influence of Online Customer Reviews, E-Service Quality, Content Marketing and e-WOM on Purchase Decisions on Tokopedia: A Case Study on UMP Students

Muhamad Faiq Maulana, Tri Septin Muji Rahayu, Hengky Widhiandono & Irawan Randikaparsa · Asian Journal of Economics, Business and Accounting · 2026

Aims: This study aims to examine the effects of Online Customer Reviews, E-Service Quality, Content Marketing, and Electronic Word of Mouth (e-WOM) on Purchasing Decisions. Study Design: A quantitative approach using a survey-based method was employed. Place and Duration of Study...