Aims: This study seeks to ascertain the mediating role of brand image in the impact of green products on consumer purchasing decisions for Fore Coffee in Makassar. Study Design: This study employs quantitative research utilising a descriptive methodology. Place and Duration of S...
Open access
Research Article10.9734/sajsse/2025/v22i111208
Aims: Customer satisfaction stands as a crucial cornerstone in business. Business owners must identify the key factors that contribute to its creation. This research is aimed to understand the effect of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intentio...
Open access
Research Article10.9734/ajess/2025/v51i62055
Aims: This study aims to determine the effect of Service Quality (SQ) and Product Quality (PQ) variables on Repurchase Decisions (RD) through Customer Satisfaction (CS) as an intervening variable. Study Design: This research aims to find out the direct and indirect relationship...
Open access
Research Article10.9734/arjass/2025/v23i3655
Aims: This study aims to determine the effect of Reliability (X1) and Responsiveness (X2) on Customer Satisfaction (Y) at Kadron Photography, in Makassar Study Design: The quantitative associative research design aims to ascertain the partial and simultaneous relationship between...
Open access
Research Article10.9734/ajess/2024/v50i111656
Aims: This study aims to determine, both simultaneously and partially, the effect of Influencer Marketing (IM) and Social Media Marketing (SMM) on Purchasing Decisions (PD) on Uniqlo fashion products. Study Design: This type of research is descriptive quantitative research which...
Open access
Research Article10.9734/ajeba/2024/v24i111583
Aims: The success of a business cannot be separated from customer satisfaction. Consumer satisfaction or customer satisfaction is also an important factor in building a business. Satisfied consumers will certainly increase sales from the company. Consumer satisfaction is the leve...
Open access
Research Article10.9734/sajsse/2024/v21i6834
Aims: This study aims to determine the effect of Halal Labelling and Celebrity Endorser on Wardah Cosmetics Purchasing Decisions at students of the Faculty of Economics, Makassar State University. Study Design: Quantitative descriptive. Place and Duration of Study: Makassar City...
Open access
Research Article10.9734/ajess/2023/v47i21018
Aims: This research aims to investigate the role of beauty vloggers, which consists of Attractiveness (X1), Trustworthiness (X2) and Expertise (X3), on Purchasing Decisions (Y) for Scarlett beauty products. Study Design: The research type is associative quantitative, which is in...
Open access
Research Article10.9734/ajess/2025/v51i41846
Aims: The purpose of this study was to determine the effect of product quality and price on customer loyalty in Liah Hijab's online shop, both partially and simultaneously. Study Design: This type of research is quantitative associative, which is intended to determine the relati...
Open access
Research Article10.9734/ajeba/2024/v24i111546
Aims: The development of restaurants and cafes today has been offered with various kinds of competition in all fields. Seeing these conditions, café and restaurant managers are increasingly required to act quickly and precisely so as not to lose the competition. Winning this comp...
Open access
Research Article10.9734/ajeba/2023/v23i6936