Exploring Factors Influencing Customer Loyalty: An Empirical Study on Malaysian Hypermarkets Perspective
Muhammad Khalilur Rahman & Md. Abdul Jalil · Current Journal of Applied Science and Technology · 2014
Aims: The main purpose of this paper is to examine the factors that influencing consumers’ loyalty in Malaysian hypermarkets context. Study Design: A total of 292 respondents were selected randomly who purchased products from hypermarkets. Data were examined using descriptive fre...
Open access
Research Article
10.9734/BJAST/2014/9001