Factors Affecting Customer Loyalty in Banking Sector of Hyderabad, Pakistan: A Study on Conventional and Islamic Banking
Zuhaib Khokhar, Iqra Laghari & Muhammad Qasim Lakhani · South Asian Journal of Social Studies and Economics · 2019
Customers are the prime means for any company or an organization to be successful. Customer loyalty plays a very crucial role in the success of an organization. This research is based on identifying the factors that affect the loyalty of customers in Conventional and Islamic Bank...
Open access
Research Article
10.9734/sajsse/2019/v5i330148