Mutual funds delegate security selection to professional managers, but they do not remove behavioural demands from retail investors. Investors still decide whether to participate, which fund or fund family to select, how much risk to accept, when to contribute or redeem, and whet...
Open access
Research Article10.9734/jemt/2026/v32i101474
The rapid growth of fintech and AI-enabled investment platforms has significantly transformed mutual fund investing behaviour among young Indians. This study examines the rise of self-directed mutual fund investing and analyses how digital financial infrastructure, fintech access...
Open access
Research Article10.9734/sajsse/2026/v23i61336
The rapid rise of financial influencers (finfluencers) on social media has significantly transformed the way retail investors engage with financial markets. While these influencers have made financial information more accessible, their growing influence raises important concerns...
Open access
Research Article10.9734/ajeba/2026/v26i52276