Research on college students’ entrepreneurial intentions remains fragmented, with limited integrated analysis of influencing mechanisms. This study examines social, psychological, entrepreneurial, and financial factors shaping entrepreneurial intention among STEM students, drawin...
Open access
Research Article10.9734/ajeba/2026/v26i22169
The Indian banking industry is growing fast and needs talented workers. One of the biggest challenges for banks is recruiting and retaining staff. India's private banks are witnessing a spike in attrition rates, especially among younger, frontline staff. Research on retention str...
Open access
Research Article10.9734/ajeba/2024/v24i91478
An entrepreneur is a person who sets up a business or business, taking on financial risks in the hope of making a profit. This risk may sometimes turn into failure. But those entrepreneurs who are resilient are keen to survive. The word resilience refers to overcoming difficultie...
Open access
Research Article10.9734/ajeba/2023/v23i181057
This study focuses on the awareness level, the relevance and the impact that brand activism has on the Millennials and Generation Z. The motivation is to contribute to activism that provides value both to the consumers and the brands. The significant areas of activism are being i...
Open access
Research Article10.9734/ajeba/2021/v21i1630484
Urban transportation has been completely transformed with the introduction of ride-hailing services. This study explores how customers view and prefer Ola and Uber, two well-known companies in the Indian industry. This study examines several aspects of service quality, such as de...
Open access
Research Article10.9734/ajeba/2025/v25i11636